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ABSTRACT
The topic is considered to be actual because modern society has many potential entrepreneurs, but only few of them become successful and manage to maintain sustaining growth of their business. The aim of the research work is to represent some approaches to the phenomenon of entrepreneurship and the modern business community values as the basis for the innovative economy development. The readiness to changes is considered as the main precondition needed to form a new type of entrepreneurial thinking. The key method used while studying the problem was the statistics analysis, Delphy's method and interviewing which allows to determine the most actual values of Russian entrepreneurs at the current stage of entrepreneurship development in Russia; modeling method. The result of the research work is the set of the most significant values of the entrepreneurship that was discovered and analyzed such as bravery, fortitude, vision, honesty, respect to others, trust, generosity, also the research work proves the necessity of forming and development of such characteristic as readiness to changes and the model of basic elements of this category was suggested. The results can be used for elaborating authentic courses aimed to entrepreneurship culture development among Russian business environment
JEL Classification: O30; O31; O39.
Keywords: Innovation; Entrepreneurship; Entrepreneurial Values; Globalization.
1.INTRODUCTION
Nowadays we live in the world of innovations. Everything around us is innovative. The innovation is a process and a result of transferring an idea or invention into a good or service that creates value or for which customers will pay. Innovations are considered as a major force in economic growth, the force which helps to overcome any crises and to develop. The most important precondition for the innovation economy is the innovative thinking. J. Haden (2016) thinks that good entrepreneurs make money. Great entrepreneurs make serious money. But remarkable entrepreneurs do more than make money. They are the few who possess qualities that don't appear on balance sheets but do make a significant impact on the lives of their employees, industries, and communities. Several researchers (Christensen, 1997; Farrell, 2014; Fuglsang, 2008; Yarullin, Prichinin & Sharipova, 2016), have come to conclusion that together with efficiency (doing things right) and effectiveness (doing the right things), innovation, or doing something new, is fundamental to business improvement....