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This salon-exclusive leader within a science-based parent company continues to expand the salon experience with an impressive portfolio of products and services designed to meet every personal care need of salons and their clients alike.
Less than 20 years ago, Matrix Essentials, Inc. was founded as a dynamic, privately-held entrepreneurial company with a vision to give salon owners more opportunity. Today, as a powerful division of Bristol-Myers Squibb Co., and still driven by a single vision to expand the salon experience and provide professional salons with every product and service needed to service consumers, Matrix dominates the market and the industry as the largest and fastest growing progressive manufacturer of haircare, skincare, bodycare and color cosmetics products used and sold in professional beauty salons.
According to Audits and Surveys, a New Yorkbased market research firm, Matrix tops the industry as the largest professional hair care firm in total sales in the United States and Canada, with annual sales exceeding the $350 million mark. That places Matrix almost $100 million over its closest competitor.
In addition, Matrix products are sold in Mexico; in Italy, the United Kingdom, Ireland, Holland, Luxembourg, Belgium, Germany and Scandinavia; in Australia, New Zealand, Japan, Hong Kong, Guam and Taiwan; and most recently, in Hungary, Poland and the Czech Republic.
Matrix Offers Complete Lines
Matrix's efforts are focused on offering salons complete lines of innovative, technologically sound professional-only products. Included are salon service products such as hair colors and permanent waves that combine state-of-the-art gentle processing with superior, client-satisfying results. Matrix also provides hairdressers with the cleansing, conditioning and styling products needed to support the salon services. In addition, the company manufacturers a line of products for in-salon skin care and resale to the client. With the professional-only Matrix brands, salon stylists possess whole families of exclusive products they can resell to their clients to assure the quality of the salon service style after the appointment and to enhance the salon's profitability.
With the power of Bristol-Myers' cosmetics and pharmaceutical research and development behind the company, Matrix has been able to create high-perfor, mance products that keep pace with current fashion trends and meet the needs of today's salon owners, hairdressers and clients worldwide.
"The market of the future will be...