Content area
After 9/11, things changed and in publishing Lucire print, [Jack Yan] was looking for more advertising. However he wasn't expecting much crossover. "Ninety-five percent of our audience is from outside NZ. We have L'Oreal, Chevrolet, Sony and Gillette on the web, but these are booked from the US. NZ was untouched as far as we were concerned."