Content area

Abstract

After 9/11, things changed and in publishing Lucire print, [Jack Yan] was looking for more advertising. However he wasn't expecting much crossover. "Ninety-five percent of our audience is from outside NZ. We have L'Oreal, Chevrolet, Sony and Gillette on the web, but these are booked from the US. NZ was untouched as far as we were concerned."

Details

1007133
Business indexing term
Location
Title
ONLINE MAGAZINES : Strand and deliver; Buy a magazine - or choose the online option? If the number of titles is anything to go by, online is now in serious competition with book shops as the place to browse. Patricia Moore reports.
Publication title
AdMedia; Auckland
Pages
34
Number of pages
0
Publication year
2006
Publication date
Sep 2006
Publisher
Mediaweb Ltd.
Place of publication
Auckland
Country of publication
New Zealand
ISSN
01126997
e-ISSN
1179870X
Source type
Trade Journal
Language of publication
English
Document type
News
ProQuest document ID
196654114
Document URL
https://www.proquest.com/trade-journals/online-magazines-strand-deliver-buy-magazine/docview/196654114/se-2?accountid=208611
Copyright
((c) 2006 Profile Publishing Ltd, Auckland, New Zealand, and can not be used without prior permission of the publisher.)
Last updated
2024-11-21
Database
2 databases
  • ProQuest One Academic
  • ProQuest One Academic