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Saavn continues to innovate the music streaming business model with releases from its in-house label, strategic partnerships, and new global investors. Saavn's latest release, Bom Diggy , is one of the fastest rising tracks in India, and is the first time Snapchat has featured a partnered music Lens in India. The Lens is currently available to Snapchatters in India and several neighboring countries, and helped propel the already-charting Bom Diggy to the #1 spot on the iTunes India download charts.
The track is a collaboration between U.K.-based independent artists Zack Knight and Jasmin Walia, both of South Asian descent. The track released in August, exclusive to Saavn for streaming in the region, but available for streaming and download outside the region on platforms like Apple Music, Spotify, and...