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Abstract
Marketing goods is a basic phenomenon of every society. The objective of marketing is to make products available to consumers as per the current demand. Marketing is no more a simple exercise. It has undergone changes to reach consumers. Marketing has been done physically since long. Consumers are becoming smarter in terms of purchasing. This requires innovation in marketing. This paper helps us to identify preferences of the people. Prime focus is to understand the difference between conventional way of marketing products and technological way of marketing products in India.
The current paper recognizes the differences in consumer opinions by availing distinguished services of traditional as well as internet marketing strategies. Internet is changing ways to reach consumer fast and is a more convenient way than customary means of marketing. Internet offers 24x7,365 days a year web facilities which is more convenient for consumers these days. Consumers are becoming more Information Technology (IT) savvy in their searching as well as purchasing preferences. No doubt, ecommerce is not yet considered safe in India, but cyber has a highly vibrant and potential market in coming days to win eyeballs of Indians.
Keywords
Ecommerce, Information Technology, Cyber, Web
Introduction
In traditional marketing we attempt to make the public aware that we have a product or service for sale. As per online review article by McCauley, D. (2013), in traditional marketing, using traditional marketing tools such as television, radio or direct mail, we can expect a response rate of somewhere between 0.5% and 2% on outbound messages. In other words, if we get that message outto 1000 people, we can expect between 5 and 20 people to respond.
Viewed in another way, if we hope to get 100 responses, we must contact somewhere between 5,000 and 20,000 people. (Of course these are broad averages and may be slightly different depending on product, target market and other variables). In traditional marketing, we use specific tools which hit very large audiences. These include:
* Television
* Radio
* Newspapers
* Magazines
* Direct Mail
* Trade Shows
Today we know that a huge percentage of buyers use the Internet when making purchasing decisions. Even those who still buy in the 'real world' locally often use the Internet to make...