Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity

Abstract

BUILD YOUR OWN GARAGE: Blueprints and Tools to Unleash Your Company's Hidden Creativity Bernd H. Schmitt and Laura Brown. Free Press, $28 224p ISBN 0-7432-0260-0

BUILD YOUR OWN GARAGE: Blueprints and Tools to Unleash Your Company's Hidden Creativity Bernd H. Schmitt and Laura Brown. Free Press, $28 224p ISBN 0-7432-0260-0

Instituting an in-house "garage" is essential for companies that want innovation to flourish. The authors use parables of hypothetical companies, followed by specific tools to show how to encourage inventiveness in employees. While the approach is fresh, the transitions from the anecdotes to the more technical advice are uneven, and jargon may intimidate some readers. This book will best serve those already familiar with "creativity" techniques. (Aug.)