Politicization of science: how climate change skeptics use experts and scientific evidence in their online communication

Abstract

This study, using the discussion about climate change in the USA as an example, analyzes the research question of how climate change skeptics use experts and scientific evidence in their online communication. Two different strategies are distinguished: legitimation and criticism. The study conducts a quantitative content analysis of online documents to answer the research question. The results show that the deduced strategies are an important part of the communication of climate change skeptics, who more commonly use the criticism strategy than the legitimation strategy. Results are further differentiated for different actor types and various types of experts.