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WARC, the global marketing intelligence service, has released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the coming year.
At the heart of the report is a survey of more than 600 marketing and advertising professionals around the world to obtain their outlook on the year ahead. These findings are combined with the latest examples, research and expert opinion from WARC.
"The focus of the Toolkit is on the challenges brands expect to face in 2018, and how best to overcome them," comments David Tiltman, Head of Content, WARC. "Brands are wrestling with what is termed 'digital transformation' - and the recurring themes in the survey include a focus on customer experience, artificial intelligence, digital transparency and...