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McDVD is expanding. McDonald's has plans to grow its Redbox DVD vending machine business from the 140 in its trial to at least 1,200 machines in up to 10 major markets by year's end.
"They're going to be happening fast and furious this summer," said Redbox spokesman Greg Waring.
He would not confirm a source's report that McDonald's plans to spin off the Redbox division as a minority-owned subsidiary that will serve its restaurants and supermarkets.
McDonald's launched the largest Redbox trial last spring, putting more than ioo machines in its Denver corporate stores. The machines have been tested in Denver; Washington, D.C.; Hartford, Conn.; and Las Vegas in McDonald's restaurants and...