Labatt uses VoIP to power campaign

While beer and good communication don't normally go hand in hand, Labatt Brewery recently took a closer look at its back-end infrastructure and decided the system needed a change. With the help of Onlinetel Corp., a VoIP services company, and Quintum Technologies Inc., provider of the Tenor VoIP switching platform, the brewer began a promotional program dubbed the "Labatt BlueLine" last July. The program works like a calling card application with the users' minutes billed by Onlinetel to Labatt's account and allows customers who sign up at the local bar or online to call anywhere in Ontario at no charge. Using VoIP, Onlinetel said it offers Labatt low cost-per-minute, while enjoying acceptable margins on the traffic. For details, visit http://www.labattblueline.com