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Even a company with annual sales times the of US$11.5 billion can't afford to snub its customers. But sometimes a hard lesson to learn. In the case of Intel Corp, one of the biggest names in information technology, the teacher was Thomas Nicely, a maths professor from Virginia.
Nicely told Intel last October that its flagship Pentium chip had a flaw. Intel grudgingly admitted the fault but the company insisted that hardly any users of Pentium, 'the most thoroughly tested manufactured item ever,' would need -- or would get -- a replacement.
In the face of...