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Abstract
From individuals to companies large and small, it seems as if the trendy focus today is on calling out your eco-status. No one wants to appear to be an energy glutton, a materials waster or an actual polluter, especially not businesses that are relying more and more on the positive marketing aspects of a "green" reputation. The Sustainability in Packaging 2008 conference provided the insights of a dozen plenary speakers and 6 breakout sessions ranging from green design and recycling to sustainability metrics and bioplastics. One in four manufacturers feel that the opportunities presented by climate change outweigh the risks. And along those lines, 61% say that a well-managed, climate-change strategy will have a positive effect on profits.