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NordicTrack has closed its fitness equipment showroom at The Westchester mall in White Plains, part of a corporate liquidation that follows four years of losses stemming from the end of the exercise craze and problems with how some of its machines were made and sold.
NordicTrack closed its entire chain of 300 stores soon after filing for protection from creditors under Chapter 11 of the U.S. Bankruptcy Code on Nov. 5.
Based in Chaska, Minn., the fitness machine giant is a subsidiary of CML Group Inc. of Acton, Mass.
In a written statement, CML said NordicTrack "will quickly wind down its business operations and sell its assets."
CML spokeswoman Lynn Harrison did not return telephone calls seeking further comment.
The store closings in White Plains and elsewhere followed a disastrous four years for NordicTrack, during which it introduced an unsuccessful line of machines and struggled with changes in how fitness-minded Americans want to tone up and slim down and how likely they were to buy products advertised through direct-response television infomercials.
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