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Citbank is continuing its aggressive marketing of credit cards to college students, and has teamed up with mtvU to co-launch the "Citi mtvU Card for College Students." mtvU is a new MTV network geared toward at college students. Bryan Sims, president of brassMEDIA, Inc., which specializes in helping credit unions connect with young adults and which publishes brassCU, said the "alliance marks one of the most significant partnerships in the financial sector targeting young adults and college students."