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Application service provider (ASP) CoreMetrics Inc. (www.coremetrics.com) is hosting -, a Web visitor analysis service that examines relationships between lead generation, customer acquisition, and retention activities to assist e-commerce companies in developing a marketing view of their online consumers. CoreMetrics has designed - to assist online retailers in uniquely identifying and profiling all site visitors, determining campaign effectiveness, and improving overall marketing strategies.
CoreMetric's eLuminate service includes integrated media analysis, merchandising and site analysis, segmentation analysis, and reporting components. Service subscribers can use eLuminate to uniquely identify both online browsers and buyers and to...