Content area
Full text
There's no doubt that the visual image you project to the public can significantly affect business levels. Few would disagree, therefore, that it makes sense to employ good design techniques. Doing it yourself is very tempting, because it's a no-cost option. But don't be under any misapprehension - there really is no substitute for the expertise of a good designer.
And, judging by the number of calls the Countrywide Marketing Department is now receiving for help on this very subject, our members are recognising the importance and value of this professional service.
This month, we focus on designing on-the-page advertisements, such as you might use in the press, or maybe a directory. Never forget that you only have a few seconds to...