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Abstract
ANGEL BORJA Keep your message clear Marine scientist at AZTI-Tecnalia, a producer of sustainable business services and goods, Pasaia, Spain; journal editor; author of a series on preparing a manuscript (go.nature. com/2gu4hp9). DALLAS MURPHY State your case with confidence Book author, New York City; instructor, writing workshops for scientists in Germany, Norway and the United States. ZOE DOUBLEDAY Beware the curse of 'zombie nouns' Ecologist, University of Adelaide, Australia; co-author of a paper on embracing creativity and writing accessible prose in scientific publications. BRETT MENSH Create a logical framework Scientific adviser, Howard Hughes Medical Institute, Janelia Research Campus, Ashburn, Virginia; consultant, science communications.