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A 1987 graduate of Baylor University's Hankamer School of Business where he earned a BBA in Marketing and Real Estate, Gary Keller is co-founder and chairman of Keller Williams Realty - the fourth largest real estate franchise company in North America. He is a best-selling author of a series of titles that includes, The Millionaire Real Estate Agent; The Millionaire Real Estate Investor; FLIP: How to Find, Fix and Sell Houses for Profit; and the recently released, SHIFT: How Top Real Estate Agents Tackle Tough Times. In 2007, Gary Keller's $5 million donation to Baylor University established the Keller Center for Research in Residential Real Estate Sales and Marketing.
It was this question that led me, along with my co-authors, Dave Jenks and Jay Pa pasan, to turn our focus to the creation of our latest book, SHIFT: How Top Real Estate Agents Tackle Tough Times. What we discovered as we filtered through the collective wisdom of some of the most powerful and inspiring real estate professionals in North America is that among the winners in business - or in life for that matter - market conditions tend to be a mere detail, not the determiner of success. The common thread among top achievers is a commitment to seize and to make a contribution within the framework of current realities. We built the book around the fundamentals for surviving, thriving and emerging from this market stronger than ever before, realizing that this market is probably one of the greatest short-term challenges and yet also one of the greatest long-term opportunities that real estate agents may ever face in their careers.
Indeed, successful people are always and relentlessly shifting. Either in response to the market or their own goals, high achievers don't hold on to the past. Problems to solve and challenges to overcome are simply a part of life. The real difference between people is...