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Santa Fe Natural Tobacco Company, Inc., and Alternative Cigarettes, Inc., based in Buffalo, New York, have agreed to settle FTC charges that ads for their cigarettes were deceptive. Santa Fe markets Natural American Spirit tobacco cigarettes and has also sold tobaccofree herbal cigarettes. Alternative Cigarettes markets Pure and Gold tobacco cigarettes, as well as Herbal Gold and Magic herbal cigarettes. Both companies alleged that their tobacco-containing cigarettes were safer than other cigarettes because they contained no additives. Alternative Cigarettes implied that smoking its herbal cigarettes did not pose the health risks associated with tobacco cigarettes. The companies have agreed to disclose prominently in future ads that make a "no additives" claim: "No additives in our tobacco does not mean a safer cigarette." Both companies have also agreed to disclose prominently on packages and in ads for herbal cigarettes: "Herbal cigarettes are dangerous to your health. They produce tar and carbon monoxide." NF