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Trump: The Art of the Comeback
Donald J. Trump with Kate Bohner
Times Books, New York
Authors' Credentials: Former husband of Ivana, president and CEO of the Trump Organization; CNBC correspondent
Thesis: Greed is still good.
Scope: 1980s to present
File Under: Victory at all costs
Reason to Buy/Read: When all is said and done, Trump's still here and, for some reason, banks keep lending him money. Plus, he does do a fairly good job of poking fun at himself (even he calls himself The Donald), which leavens the overwhelming egomania of the book. Also, there are persuasive anecdotes supporting Trump's theories of winning at negotiation. "Deals are people, they are not deals," he writes at one point. "If you don't have a deep understanding of people and their...