Content area
Abstract
Cross-Cultural Business Behavior: Marketing, Negotiating and Managing Across Cultures, by Richard Gesteland, is reviewed.
Details
Title
Cross-Cultural Business Behavior: Marketing, Negotiating and Managing Across Cultures
Author
Carey Mickalites
Pages
425-428
Publication year
2001
Publication date
Fourth Quarter 2001
ISSN
09388249
e-ISSN
18618901
Source type
Scholarly Journal
Language of publication
English
ProQuest document ID
202692295
Copyright
Copyright Betriebswirtschaftlicher Verlag Fourth Quarter 2001