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Franklin Templeton Investments will embark on an education campaign to help its advisor clients attract more assets in individual retirement accounts (IRAs). The asset manager has developed a brochure dubbed Roadmap to Rollovers, which it is sending out to advisors. The marketing piece provides suggestions on how advisors can get clients to rollover assets to their firms, said John McGee, national sales manager for the New York Stock Exchange (NYSE) channel for Franklin Templeton. The firm is also asking its stable of wholesalers across the country to hold presentations with financial advisors either through a luncheon or at the advisors' branch offices. The campaign is aimed at strengthening Franklin Templeton's relationship with clients, said McGee. The move complements the IRA rollover campaign, which Merrill Lynch is launching this year along with several third-party mutual fund companies and in which Franklin Templeton is involved (FMA, 12/16). Franklin Templeton's campaign will start next month.