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HedgeWorld has begun rolling out its hedge fund platform. HedgeWorld founder and ceo Johann Wong said the company began rolling out a new distribution service dubbed HedgeWorld Markets, which he described as a cross between Charles Schwab & Co.'s OneSource and Morningstar's online research services. HedgeWorld Markets incorporates content shaped for accredited investors who need additional help understanding the hedge fund due diligence process, Wong said. Investors have to request additional information from the fund managers, such as performance attribution and full portfolio transparency. HedgeWorld began signing distribution agreements earlier this year with several funds of funds and single-fund hedge fund providers to populate HedgeWorld Markets with investment choices, Wong noted.