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TIAA-CREF Institute, the research arm of TIAA-CREF, is discussing hosting an open-- invitation conference for financial advisors. While the firm caters to advisors and has an advisory board that it meets with three times a year, TIAA-CREF would like to expand its efforts of reaching out and interacting with this market, said Mimi Lord, research communications consultant. "Our advisory board was created in 1999 to keep the Institute abreast of issues in the financial advisor community," said Lord. "Now we are thinking of doing this on a larger scale."