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OVER HALF A MILLION SoftSwitch integrated textile controls have now been shipped worldwide in jackets made by brands such as Burton, O'Neill and Adidas.
This was revealed by David Lussey of Peratech at the recent Nonotechnologies and Smart Textiles for Industry and Fashion conference, held from 11-12 October at the Royal Society, in London, UK.
"We should be thankful to the iPod, it has given us many things" he said. "The added value of incorporating electronic textiles into product lines has never been easier, and they represent a quick way to achieve a competitive advantage and higher profits for brand holders.The uptake by the leading fashion brands did not grow as initially predicted, but we are now witnessing a second wave of growth, with larger orders being placed, as well as a wider customer base...