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JennAir yesterday revealed its new brand campaign Bound By Nothing, a creative mission to reinvigorate luxury audiences. The rebellious campaign signals the brand’s intent to tear down stale conventions, slashing through conformity to usher in a new era of luxury standards. With new product lines and an overhauled brand identity rooted in the progressive spirit of founder Lou Jenn and today’s tastemaker lifestyle, JennAir seeks to breath new life into the meaning of luxury.
Unearthed at the 2018 Architectural Digest Design Show in New York City, March 22-25, the brand transformation beckons those who share in the unshackled spirit of the Bound By Nothing campaign — artists, innovators and urban sophisticates — to experience the freedom that comes when old expectations of luxury are burned to the ground and new luxury emerges from the ashes, reborn and unrestricted.
“For too long, luxury kitchens have been designed with a compliant mindset that conforms to a one-size-fits-all notion of luxury,” said Joe Liotine, president, Whirlpool Corporation. “This uniform interpretation of modern luxury lacks inspiration and inhibits personal expression. JennAir exists, more than ever...