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Rayovac/Varta strongly believes in the application of true category management principles and retail relations. Successful category management can deliver an average 10% increase on top line sales; an average 15% in inventory reduction and 3% margin enhancement. The Rayovac/Varta strategy is designed to grow sales of all brands in the category, maximising profit contribution.
Therefore the Rayovac/Varta vision is to be the 'battery and flashlight manufacturer that retailers trust to help increase sales and profits'.The company's philosophy is focused on the delivery and execution of category management as a day-to-day working practice. It is vital to work with retailers on an ongoing basis as category management should not be looked at...