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Patak's Authentic Indian Snacks and Dips arrived in March 2001. The range -- manufactured by Red Mill Snack Foods - was inspired by India's most popular snack and dip recipes and comprised Mini Pappadums, Bombay Mathri, Gathia Sev, Bombay Mix, Goan Kasoori and Jeera Para in 'sharing size' bags, along with Takali and Raita dips in jars. Block bottom bags meant the packs could stand upright on shelf. The launch was backed by national newspaper ads, instore promotions, sampling and regional press competitions.