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Leaf UK is splashing out in style this year with a £3m support programme for its top-selling Chewits brand.The programme includes a national advertising campaign, high level trade support in all channels, consumer sampling and sponsorship of two funpacked log flume rides.
The advertising campaign will continue to feature that fun-loving "Monster Chewer" Chewie the Chewitsaurus in a "Pop Idol-style" adventure that will appear nationally on TV and in cinemas.
Chewits will also be making waves at Blackpool Pleasure Beach and at Pleasureland Southport with continued sponsorship of the popular log flume rides.
Marketing manager Mark Ogilvie says: "Chewits is a £20m brand with sales of its fruity stickpack reaching an impressive 85 million units last year! The range features the top-selling Strawberry flavour plus Blackcurrant,...