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OmniVision Technologies, Inc. (NASDAQ:OVTI), Sunnyvale, Calif., one of the world's leading suppliers of CMOS image sensors, has launched its first image sensor designed specifically for the automotive market. The OV7940 is a new high-performance, highly integrated analog CMOS image sensor based on OmniVision's proprietary OmniPixel(TM) technology. This true single-chip solution can be used in numerous automotive driver assistance applications.
"The automotive market is an important growth market for image sensors, with cameras fast becoming a standard feature on new cars," commented Hasan Gadjali, director of marketing for Advanced Products at OmniVision. "We are ready to provide Tier 1 manufacturers with a premium quality yet cost-competitive module solution with the OV7940, which, because of its optimized single-chip design, will enable a module cost of under US$30.00."
Market analyst firm Techno Systems Research (TSR) projects that application volumes for CMOS image sensors will surpass those for CCD sensors next year, and that by 2008, 20 million CMOS sensors will be in use in the automotive market(a). The OV7940 is built to stringent,...