Rewards of reality limited

Abstract

Going into midseason, the six broadcast networks will schedule eight hours more of reality programming than they had at the start of the season. Viewers will be able to choose from 15 hours of reality programming, up from seven in September - an increase of 114%. While The WB had initial ratings success with its two new reality shows, WB Entertainment president Jordan Levin agreed that they are not meant to be a permanent solution. NBC Entertainment president Jeff Zucker agreed that reality is a great way to fill holes when the scripted programming fails. CBS president and CEO Leslie Moonves said reality programming has probably reached its zenith.