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With national ads having all but dried up in El Paso, Texas, some station managers say the market is pacing between 5 percent and 10 percent behind where it was a year ago.
According to BIA Financial Network, El Paso TV revenues were about $42.7 million in 2000 and are expected to be $42.7 million in 2001. Top ad categories are medical, auto, fast food and retail.
"The El Paso market was down in the first six months, not unlike other medium and small markets," said Michael Spiesman, president of Continental Television sales. "Third quarter is improved, albeit still down vs. last year. The downward trend is fueled by lowered auto spending. That decline is tempered by new money from various telecommunications companies, which, by the way, has become the third-largest national category in that market In a market like El Paso, retail is the No. 2 category."
KTSM-TV...