Content area
Full Text
Robert A. Brawer. Fictions of Business: Insights on Management from Great Literature. New York: Wiley, 1998.
Looking for business insights? Forget the Wall Street Journal, Forbes, and even the bestseller The Seven Habits of Highly Effective People. If you really want to discover new management perspectives you ought to turn to Arthur Miller, David Mamet, Chaucer, and Bernard Shaw - authors who, in addition to sharing their perceptions of the business world, created literary works that most readers will enjoy. So claims Robert A. Brawer, a former CEO of Maidenform Worldwide and before that a...