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Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It, by David F. D'Alessandro with Michele Owens. 2004. New York, NY: McGraw-Hill. 208 pages, Hard Back, $21.95
Intended Audience: All
Major Headings from Table of Contents are the Ten Rules:
Try to Look Beyond Your Own Navel; Like It or Not, Your Boss Is the Co-author of Your Brand; Put Your Boss on the Couch; Learn Which One is the Pickle Fork; Kenny Rogers is Right; It's Always Show Time; Make the Right Enemies; Try Not to Be Swallowed by the Bubble; The Higher You Fly, The More You Will Be Shot; Everybody Coulda Been a Contender; Make Sure You Stay One.
How is the book most useful for its intended audience?
This book gives a practical, first-hand look at how a strong personal brand helped the CEO of John Hancock improve his leadership style and advance his career in the real world. This book is useful for readers who are interested in propelling their careers forward by building a unique personal brand that gets noticed.
The top five things you learned from reading this book:
1. Hard work and accomplishments are necessary, but they probably will not set you apart from your peers.
2. Good personal brands are usually built brick by brick and day by day.
3. The formula for a successful personal brand is pretty simple: become self-aware. You can't build a good personal brand if you can't see yourself as others see you.
4. Inquire about the reputations of the people for whom you'll be working, not just the reputation of the company, but also the reputations of...