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740 North Rush Street
4th Floor
Chicago, IL 60611
312/649-5350
http://www.modernphysician.com
The editors of Modern Physician are serious about the business of medicine. They have to be with a circulation of around 32,500 doctors (and a few attorneys and consultants) who are making daily business decisions. Joe Conn, editor of the monthly magazine, estimates that about 57 percent of the circulation is comprised of doctors in groups (solo practitioners are not a target audience). The remaining 43 percent are doctors who work in hospitals in a leadership capacity - as a CEO, as a chief medical officer, a chief of staff, a board member, a medical informaticist or other executive - or doctors who are in executive positions with HMOs and other medical insurers. The pub is not about the clinical, scientific or pharmaceutical sides of medicine, as many PR practitioners incorrectly assume, but the lenient editorial staff will forgive communications pros' shortcomings in the hope of that perfect pitch.
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