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('The Science Behind The Art' exclusive to PR News from the Institute for Public Relations)
The question in the headline might be answered, "maybe so," at least when it comes to each other's views of what constitutes a profession and whether public relations qualifies. Betteke van Ruler of the Amsterdam School of Communications Research, University of Amsterdam, describes four well-known models of professionalism that shed light on the growing debate within PR.
For academic scholars, professionalism...