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Apple Leisure Group and NH Hotel Group have formed a strategic alliance to bring AMResorts’ brands to Europe, including its new all-inclusive Amigo flag.
Amigo is expected to bring a value option to Spain’s resort offering, where rising prices have seen customers look for bargains elsewhere, including Turkey and Bulgaria.
“Spain has an abundance of beach and leisure destinations as well as one of the strongest all-inclusive resort markets outside of the Caribbean,” said Alex Zozaya, CEO, Apple Leisure Group. “NH Hotel Group’s expertise in Europe made them the right partner to introduce AMResorts’ brands into the continent’s Mediterranean countries, with Spain as starting point of this strategic project.”
Apple Leisure Group was acquired by KKR and an affiliate of KSL Capital Partners at the end of 2016, with the intention of expanding globally.
AMResorts’ first four European properties...