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The distributor needs to make anchoring products a subject of focus when meeting with customers.
As a manufacturer of anchoring and fastening products, Simpson Strong-Tie realizes that in order to maximize sales in the industrial market, it must educate distributors regarding ways to grow their business selling its products.
We feel it is a manufacturer's responsibility to be the expert and help distributors identify applications for their products and their advantages. By utilizing this strategy, a manufacturer can help industrial distributors prevail against a common competitor from whom we can all afford to take some business: Hilti.
As much as anchor manufacturers and distributors hate to admit it, Hilti is a significant player in the industrial marketplace when it comes to supplying mechanical and adhesive anchors, powder actuated...