Content area
Full Text
The Carrot Principle Adrian Gostick and Chester Elton, Free Press, 2007 List price: $21,214 pages, ISBN: 978-0-7432-9009-8
Seventy-nine percent of employees who quit their jobs say a lack of appreciation is a key reason they left. So if employees value recognition so highly, why aren't companies doing a better job of creating great recognition programs?
Excuses like the fear of jealousy among workers or a belief that "raises are recognition enough" prevent employers from creating workplace cultures that recognize employees effectively, say Adrian Gostick and Chester Elton in The Carrot Principle.
Basing...