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General Motors Acceptance Corp., 85 years old this year, is aggressively returning to a vehicle insurance product sold by GM dealers in the early 1920s.
Regarded by some dealers as a "natural" addition to the F&I menu, and to others as a low-profit nuisance, vehicle insurance is an initiative gathering momentum for a 47-state rollout within the next year.
GMAC Insurance steps up the organizing pace and potential customer base by offering the vehicle policies to all GM dealership employees.
"There are about 400,000 GM dealership employees in the U.S.," says Mitch White, a marketing manager at GMAC Insurance. "They and our own employees and retired employees form a natural launch base for an insurance policy with a GM brand."
He adds: "Reception has been...