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Abstract

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Big Think Strategy How to Leverage Bold Ideas and Leave Small Thinking Behind, by Bernd H. Schmitt, and Meatball Sundae Is Your Marketing Out Of Sync? by Seth Godin, are reviewed.

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10000008
Subject
Book reviews;
Innovations;
Marketing
Business indexing term
Location
United States--US
Classification
9190: United States
7000: Marketing
Title
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind/Meatball Sundae: Is Your Marketing Out Of Sync?
Author
Vogl, A J
Publication title
The Conference Board Review; New York
Volume
45
Issue
1
First page
94
Publication year
2008
Publication date
Jan/Feb 2008
Section
in review
Publisher
Conference Board, Inc.
Place of publication
New York
Country of publication
United States
Publication subject
Business And Economics--Management
ISSN
19465432
CODEN
ACBODW
Source type
Trade Journal
Language of publication
English
Document type
Book Review-Comparative
ProQuest document ID
205278561
Document URL
https://www.proquest.com/trade-journals/big-think-strategy-how-leverage-bold-ideas-leave/docview/205278561/se-2?accountid=208611
Copyright
Copyright Conference Board, Inc. Jan/Feb 2008
Last updated
2024-11-19
Database
ProQuest One Academic