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Scott M. Cutlip, dean emeritus at the University of Georgia's Henry W. Grady College of Journalism and Mass Communication, has focused this lengthy work on some of the key leaders of early public relations agencies and their contribution to the development of the field from about 1900 into the 1960s.
A longtime leading public relations scholar and teacher, Cutlip displays his more than forty years of research on public relations history in this comprehensive book. He pulls no punches in detailing both the good and bad in the evolution of agency public relations practice. His extensive research is based heavily on primary sources that he helped accumulate for the Mass Communications History Center at the State Historical Society...