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ABSTRACT
New digital econmy is rapidly evolving with continuous growth of the information and communication technologies while the it takes effect on the evolution the new privacy and personal data protection challenges. Data processing, especially processing of personal data,new informatin tools and digital market have developed the need for increasing privacy protection with regards to new digital products and services. The solution is given in the new reform of EU data protection framework called General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) which takes direct effect in all 28 Member States and replaces and harmonises existing national law requirements. In this paper, the author will present the new EU data protection regulation and the public and private sector provisions in the implementation of the GDPR which will will provide a modernised, accountability based compliance framework for data protection in Europe. The aim of this Regulation is to remove obstacles to cross-border trade and enable easier expansion of businesses across Europe. The new rules will establish one single European law for data protection, replacing the current inconsistent national laws.while eliminating the need to consult with local lawyers to ensure local compliance for the franchised shops. The result will show in direct cost savings and rise of legal certainty in the growing digital economy.
Keywords: compliance, data protection, data processing, data protection officer, GDPR, personal data, penalties, pseudonymisation, right to be forgotten
1. INTRODUCTION
With the development of the internet and with the development of new information and communication technologies, security challenges have also emerged. Protection of personal data and protection of citizen's privacy in the new virtual world has become one of the most important topics of scientific and professional discussions. Unfortunately, this new „evolution" of new technologies has also opened the new privacy and security challenges. (Boban, 2012, p 576). As a response to this growing issue, European Union has delivered new General Data Protection Regulation (EU 2016/679 - OJ L 119, 4.5.2016- hereinafter GDPR) comes into effect in May 2018 and it will introduce a number of substantive changes to data protection laws across Europe. The GDPR will require all organisations to review how they collect, hold and process personal information and how they communicate with individuals. Businesses will need to adopt new...