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Eyeing securities industry trends in e-commerce, electronic trading and straight through processing, Mint Communications Corp., changed its name to SunGard Business Integration (SBI) last month and renamed its product line The Knowledge Family of middleware. Mint revealed that the company will roll out a new product called Knowledge Master at the SIA Technology Management Show in June.
At the same time, Mint renamed its Message Broker product the Knowledge Broker, and its Rule Manager, Knowledge Manager. More than a name change, the new rebranding and product strategy is meant to position the company for the next wave of middleware which is business process integration or what TowerGroup analyst Dushyant Shahrawat calls "electronic enterprise application integration or e*EAI"
While the emphasis for middleware vendors over the past two years has been on data transportation and message transformation, the next generation of middleware will focus on process integration, says Shahrawat.
Hagay Shefi, president and CEO of SBI, said the new Mint Knowledge Master will elevate the offerings of Mint from the "transportation and transformation [layer] to the complete business integration, looking...