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After finding success with cyberspace job seekers, Headhunter.net now has ventured into the real world, embarking on a nationwide tour of cities that rolled into Nashville last week.
The Atlanta-based firm's decision to go live with a two-pronged marketing effort that includes two miniature Humvees doubling as career centers isn't a sign that online job recruiting is losing popularity, but instead is a return to old-fashioned corporate branding and marketing, says Judy Hackett, senior vice president of marketing.
"Everything old is new again," Hackett says. "I came from television, where we did this kind of thing all the time. Most Internet companies haven't figured out live marketing yet, and they're still really focused on advertising in the traditional media. Mobile marketing goes where you want to go, gets you...