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Recruiting on Facebook can be a cost-effective alternative to old-school job boards and is a prime place to find passive job seekers where they spend their free time.
Recruiters can use Facebook for sourcing, recruitment marketing and candidate engagement, run highly targeted ads based on locality, education, job title and interests and search through industry-specific groups for qualified talent. More people will come across your recruitment outreach on Facebook than on any other social network site because Facebook claims over 2 billion monthly active users. In comparison, while the number of monthly active users on LinkedIn—where recruiters spend more of their time searching for candidates— is unknown, 25 percent of LinkedIn's 450 million registered users (now over 500 million) used the site each month when the data was last reported in 2016.
With Jobs on Facebook, the company's direct job posting and application service geared toward small businesses and local hiring—now in over 40 countries―employers can post jobs, manage applications and schedule interviews without leaving the site.
"Facebook is a great platform for certain types of recruiting," said Chris Russell, a digital-recruiting consultant and HR technology advisor with RecTech Media in Trumbull, Conn. "Everything from blue collar and entry level to midlevel jobs in retail, health care, sales and marketing. It's becoming the new Craigslist as a free or cheap place to recruit from."
Experts say that Facebook is still an underutilized source of qualified candidates. Too many recruiters believe that the site is off-limits to recruiters because it's a repository of people's personal, nonprofessional lives.
"You must have a Facebook presence, period," said Yair Riemer, chief marketing officer at Los Angeles-based CareerArc, a social recruiting technology firm. "The candidates are there, but it's a matter of figuring out how to reach them and engage with them. Facebook's latest algorithm update prioritizes...