What Does Acxiom Do?

CEO Scott Howe and several longtime employees explained what Acxiom Corp. of Conway does for its clients. The company:

I Collects data on individuals. This consists of publicly available information, information from surveys and data from other providers.

I Processes and provides meaningful data to clients on consumers they want to reach, by connecting systems and data on each individual from several sources, both online and offline. That data helps companies market more effectively, reduces fraud and identity theft and helps people find businesses or other people through directory services.

» Gives third-party companies the databased infrastructure they need to launch targeted advertising/marketing campaigns.

I Acts as an extension of some clients' marketing staffs to conduct campaigns for clients based on the processed data.

I Helps clients reach consumers...