Grab-and-Going Strong

Abstract

Expanded grab-and-go food choices are helping fuel record revenue growth at convenience stores as leading brands such as 7-Eleven and White Hen introduce the more-upscale, bold-flavored and healthful options customers seek. Innovation leads the segment's success. At a recent orientation event in Denver, 7-Eleven unveiled upcoming additions including the P'EatZZa sandwich, made from two pieces of flatbread with tomato and cheese. Taking a different strategy is Riiser Oil Co, which will introduce Maid-Rite Express Sandwich Shoppes in many of its convenience stores as part of an agreement to open 60 new restaurants for the Des Moines, IA-based chain.