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Integration push includes enhanced retail presence
A spray-painted graffiti wall in Astoria, New York, will provide the backdrop for one of the first print ads for Lipton Brisk iced tea set to break in June.
J. Walter Thompson USA, New York, commissioned well-known graffiti artist Lady Pink and her partner/husband Smith to spray the Ditmars Lumber company wall (with permission). Emblazoned in Lipton's trademark blue and yellow will be "Yo, yo, yo. That's Brisk, baby." The wall will then become the background for a puppet figure of rap artist Coolio holding a Lipton Brisk drink.