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As agency weathers tough times, Riney enters Hall of Fame By ALICE Z. CUNEO
PROFILE
DIFFERENT-KIND-OF-ADMAN Hal Riney takes his place in the American Advertising Federation's Hall of Fame this week amid challenging times for his different kind of agency. (para) Publicis troupe's Publicis & Hal Riney, hit by two major account losses representing more than 40% of billings, is in the midst of a pitch for the $160 million Hyundai Motor America account right on the heels on the loss of General Motors Corp.'s $300 million Saturn Corp. account, a brand Mr. Riney nurtured from inception, and the $60 million account of merged banking client First Union Corp. and Wachovia Corp.
"I'm 47 years in the business and none of these things bother me as much," said Mr. Riney, who turns 70 in July but works five day a week as chairman of the San Francisco shop. Both Mr. Riney and agency President Scott Marshall, who's headed day-to-day operations for the past six years, say they plan no changes to an agency built on the premise of "Great ads done well with heart build brands."
"Riney...